Social Campaign for Bud Light and Budweiser Clamato Chelada

This was an extremely fun campaign to work on for BudChelada. We created each of the characters that would get their powers from drinking the ultimate hangover-cure-brunch-starter beverage. This was a true lesson in character development and storybuilding for a comic book type language.

For production, we scrambled and were able to find an extremely talented student (at the time) to illustrate each of the frames.